The Return of a Legend: The 2025 HiLux Rugged X
After several years away from Australian showrooms, the HiLux Rugged X is making its highly anticipated return. The 2025 model has been reimagined from the ground up, combining the proven strength of the HiLux with new technology, refined capability, and a tougher design that is ready for anything.
Originally a favourite among off-road enthusiasts, the Rugged X built its reputation on durability, recovery-ready equipment, and a bold stance that set it apart from the pack. When production ended, its absence left a noticeable gap for drivers who wanted a factory-built 4WD that could handle serious terrain straight from the showroom floor.
Now, the new 2025 Rugged X is back and better than ever. It features improved suspension tuning, enhanced underbody protection, and advanced traction systems tuned for Australian conditions. The Multi-Terrain Select and Multi-Terrain Monitor give drivers real-time visibility and control over challenging tracks, while design upgrades provide both strength and style.
Developed with input from Toyota Australia’s local engineering team, the 2025 Rugged X carries on the legacy of the HiLux as Australia’s most capable and trusted ute. It is built to take on worksites, weekend adventures, and everything in between.
Register your interest in the 2025 HiLux Rugged X at New Town Toyota in East Victoria Park and be among the first to experience its return.
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