16 May 2025 · New Vehicles
Inside the GR Factory: Where Every GR Toyota Is Born
When you get behind the wheel of a GR Toyota—whether it’s the GR Corolla, GR Yaris, or GR Supra—you’re driving more than just a performance car. You’re experiencing the result of Toyota’s world-class motorsport engineering, handcrafted inside a one-of-a-kind facility: the GR Factory at Motomachi, Japan.
A Factory Like No Other
Unlike Toyota’s high-volume production lines, the GR Factory is a dedicated performance workshop located inside the historic Motomachi Plant in Toyota City. Once used to build iconic models like the Lexus LFA supercar, this special facility now serves as the birthplace for Toyota’s Gazoo Racing (GR) models.
It’s not just a factory—it’s a high-performance studio. Built for quality, not quantity.
Precision Craftsmanship Meets Motorsport DNA
Every GR vehicle is assembled by a team of highly skilled technicians and craftsmen, many of whom have experience building race cars. This low-volume, high-focus approach ensures every bolt, weld, and panel meets Gazoo Racing’s uncompromising standards.
Key GR Factory practices include:
- Hand assembly: Each vehicle is built with meticulous care—not mass production.
- Dedicated tooling and inspection bays: Designed specifically for performance vehicles.
- Racing-inspired testing: Every car undergoes performance checks inspired by motorsport benchmarks.
Built to Perform. Built to Last.
The GR Factory is more than just a symbol of performance—it’s a commitment to driving purity. From the 1.6L turbocharged engine in the GR Corolla to the perfectly balanced chassis of the GR86, every GR model reflects Toyota’s learnings from the WRC, Le Mans, and Nürburgring.
Want to see where every GR Toyota is born?
Step Inside the GR Factory in Japan
Take an exclusive look behind the scenes of Toyota’s dedicated GR Factory at the Motomachi Plant in Japan, where craftsmanship meets cutting-edge engineering.
From hand-welded chassis to meticulous inspection processes, this factory tour shows just how seriously Toyota takes performance.
Why It Matters for Perth Drivers
When you choose a GR Toyota from New Town Toyota, you’re not just buying a car—you’re buying a piece of engineering excellence. Each model that rolls out of the GR Factory carries with it the same spirit, discipline, and testing as a true race car. And now, that level of performance is available to Australian drivers, ready for both the track and the everyday.
Explore the GR Range
Ready to feel what handcrafted performance really means? Discover the Toyota GR range at New Town Toyota—Perth’s trusted Toyota performance dealer.
